Apple iPhone 4 - This Changes Everything Again

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iPhone 4. In so many ways, it's a first.

While everyone else was busy trying to keep up with iPhone, we were busy creating amazing new features that make iPhone more powerful, easier to use, and more indispensable than ever. The result is iPhone 4. The biggest thing to happen to iPhone since iPhone.

FaceTime

Phones calls like you've never seen before.


People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With the tap of a button, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 or to the new iPod touch over Wi-Fi. No other phone makes staying in touch this much fun.

One-tap simple.



FaceTime works right out of the box — no need to set up a special account or screen name. And using it is as easy as it gets. Let’s say you want to start a video call with your best friend. Just find her entry in your Contacts and tap the FaceTime button. Or maybe you’re already talking on a voice call with her, iPhone 4 to iPhone 4, and you want to switch to video. 


Just tap the FaceTime button on the screen. Either way, an invitation pops up on her screen asking if she wants to join you. When she accepts, the video call begins. It’s all perfectly seamless. And it works in both portrait and landscape modes.

Two cameras made for video calling.



iPhone 4 has two built-in cameras, one on the front above the display and one on the back next to the LED flash. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm’s length. So it always presents you in the best possible light.

Share what you see with the back camera.



Imagine your sister is away at school and can’t make it to your son’s birthday. So you’re cheering her up with a FaceTime call. As the cupcakes come out, your son’s eyes light up, and you just have to share it. Tap a button, and before you can say, “Make a wish,” iPhone 4 switches to the back camera, and to the birthday boy's big moment. Another tap switches back to the front camera and to you. Simple, fast, and fun.

Retina Display

The sharpest, most vibrant, highest-resolution phone screen ever.

Thanks to the Retina display, everything you see and do on iPhone 4 looks amazing. That’s because the Retina display’s pixel density is so high, your eye is unable to distinguish individual pixels. Which means Text in books, web pages, and email is crisp at any size. Images in games, movies, and photos pop off the screen. And everything is sharper.

In a word, resolutionary.

By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the same 3.5-inch (diagonal) screen found on earlier iPhone models. The resulting pixel density of iPhone 4 — 326 pixels per inch — makes text and graphics look smooth and continuous at any size.

Brilliant, no matter how you look at it.

The iPhone 4 Retina display uses technology called IPS (in-plane switching) — the same technology used in the Apple LED Cinema Display and iPad — to achieve a wider viewing angle than on typical LCDs. Which means you can hold iPhone 4 almost any way you want and still get a brilliant picture. 


That’s perfect when you’re sharing photos with a friend or moving your iPhone around while playing a driving or flying game. In addition, the Retina display offers four times the contrast ratio of previous models, so whites are brighter, blacks are darker, and everything is more beautiful.

Advancements in the glass. And under it.

Made from the same materials used in helicopters and high-speed trains, the Retina display glass is chemically strengthened to be harder, more scratch resistant, and more durable than ever. The glass also features an oil-resistant coating that helps keep the screen clean.



The Retina display includes LED backlighting and an ambient light sensor that intelligently adjusts the brightness of the screen for optimal viewing and battery life. When you lift iPhone to your ear for a phone call, a proximity sensor immediately turns off the display to save power and prevent accidental dialing.

Multitasking

Done the right way.



Now you can run your favorite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily.* This smarter approach to multitasking is available only in iOS 4.

Switch between apps quickly.



The multitasking user interface allows you to quickly switch between apps. Just double-click the Home button to reveal your recently used apps. Scroll right to see more apps, then tap one to reopen it. No need to wait for the app to reload.

And pick up right where you left off.

Apps can remember where you left off. So when you return to the app, you can jump right back into playing your game, reading the news, finding a restaurant, or whatever you were doing.

Listen to audio in the background.



Now you can listen to audio from compatible third-party apps while checking email, surfing the web, playing games, and performing other tasks. So when you want to follow a ball game or listen to music from Pandora, your productivity never skips a beat.

Get VoIP calls while using other apps.



Third-party apps such as Skype let you make voice calls over the Internet. Multitasking in iPhone 4 makes it possible to receive these Skype or VoIP calls while other apps are running, even when your iPhone is locked. And during a call, you can keep the conversation going while you switch to another task, such as checking a movie listing or reading an email.

Keep GPS apps running.



Apps that use GPS can continue to run in the background. Not only do they constantly update your position, they can also give you spoken turn-by-turn directions even as you listen to music (the music volume lowers while the directions are spoken). It’s perfect for social networking apps, too. Now you and your friends can find each other even when you’re not actively using the app.

iMovie

Mini-masterpieces. Made on location.



Make beautiful HD movies anywhere with iMovie, the fun, feature-rich video editing app that’s designed for Multi-Touch. Create a video postcard of your day at the beach and publish it to the web without leaving your spot on the sand. Or make a movie of your child’s birthday party and send it to your parents while the party is in full swing. You can start several projects on your iPhone 4 and finish them whenever you want and wherever you are.

Designed for Multi-Touch.



The iMovie app was designed specifically for the Multi-Touch technology on iPhone 4. You tap to add or record video into your project. Drag to trim the length of clips and swipe to split them. Pinch to zoom the timeline and get a closer look. It’s a completely natural way to make a movie.

Give it a theme.



Give your movie the Hollywood treatment with iMovie themes. Just choose one of five themes — Modern, Bright, Travel, Playful, and News — and a coordinated set of titles and transitions is applied to your project. 


The titles can even automatically display the location where you shot your video. iMovie also comes with unique soundtracks to match each theme. Change your mind? Just select a new theme to instantly swap all the themed elements in your project. It’s an easy way to give your movie a whole new look.

Add music and photos.



iMovie lets you add a soundtrack to your project in seconds. You can choose from custom-scored music that matches each iMovie theme or browse and select from your own song library. If you want to hear your video’s sound — conversations or narration, for example — just turn on the clip’s audio and iMovie will automatically reduce the volume of the soundtrack. You can also add photos to your movies, then customize each photo with a unique Ken Burns panning effect.

Share your movie.



When you’re finished with your movie, it’s time to share it with friends, family, or the world. First, export the project in one of three sizes: Medium (640 by 360), Large (960 by 540), or HD (1280 by 720). 


Then choose how you’d like to share it: in an email or MMS message, in a MobileMe gallery, or on YouTube. No matter how you share it, your finished movie remains on your iPhone, ready to copy to your computer the next time you sync.

Camera

5MegaPixelss. 5x digital zoom. Infinitely more fun.



Never miss a photo opportunity. The 5-megapixel camera built into iPhone 4 — with optional HDR setting — captures amazingly detailed images. A built-in LED flash illuminates low-light scenes. And the 5x digital zoom gets you closer to the action. You can even shoot self-portraits with the front camera.

HDR photography.



Now you can take great photos that capture a wider range of light intensity using the new high dynamic range (HDR) setting. After selecting HDR, just point iPhone 4 at your subject and shoot. iPhone 4 automatically captures three photos of the scene — each with different exposure levels. 


Then iPhone 4 layers the shots together to create a single photo that combines the best elements of each shot and more accurately represents the wide range of light in the scene. Both the regular shot and the HDR photo appear in the Camera Roll.

Built-in LED flash.



At a candlelit dinner, on the beach at night, or wherever the light’s not bright, you can still get great shots with iPhone 4. The advanced backside illumination sensor allows you to shoot low-light photos that are brighter and clearer than ever before. And iPhone 4 now includes a built-in LED flash that automatically fires when it’s needed.

Self-portraits made simple.



Want to take a picture of yourself? The new VGA-quality front camera on iPhone 4 makes it easy. No need to flip your iPhone around to guess where you are in the frame. Instead, just activate the front camera with a tap, check your image on the display, and shoot.

Tap to focus.


Autofocus keeps things sharp and the macro lens takes great close-ups. But you can also tap the iPhone display to focus on anything in the picture — a face in the background, for example — before you take the photo. Focusing also adjusts exposure and white balance automatically, so you get the best-quality photo possible.

Share your photos.

Send photos via email or MMS from the Camera app. Or post them directly to your MobileMe gallery, where friends and family can browse and download them. Every photo you take is geotagged with information about your location, which you can save to your computer and share with iPhoto, Aperture, Flickr, and other compatible applications and services.

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